SOCIAL MEDIA PLANNER / BUYER
LOCATION: Czech Republic – Prague, city centre
START DATE: asap / upon agreement
We are looking for people who want to work closer with clients and brands, who are entrepreneurial and relish the opportunity to be a part of something new and dynamic. Our client, a digital content agency, provides its clients with dedicated, on-site teams that are built from the ground up. These teams work right at the very heart of the client’s organisation.
We are looking for an experienced Social Media Planner/Buyer who plans; buys; manages PO's, budget and reports; measures and analyses across all social media for eleven European markets. The right candidate will also be responsible for the overarching strategy of creative, content & deployment.
WHAT IS REQUIRED:
- Work in collaboration with brand strategy, creative and brand teams to deliver best-in-class performance campaigns
- Build campaign plans that identify platforms and audiences that align with client briefs, allocate budgets in line with these and deliver against client objectives
- Perform in a client-facing role, one that requires plans, trends and results to be delivered
- Be responsible for end-to-end process of campaign delivery from set-up to full campaign management, optimisations, reporting in addition to the insights and actions that progress campaigns
- Lead marketing automation efforts to run campaigns efficiently and improve ROI
- Conceptualise structured A/B tests and perform analysis to identify levers impacting channel performance such as audiences, formats/creatives and bid strategies
- Ensure all media plans uphold global media standards, creating effective media plans without sacrificing the creative
- Create frameworks for keywords, targeting, ad copy, visual assets and other variables to improve the performance
- Work with client web teams in the setting up and implementation of campaign tracking solutions
- Make regular recommendations based on best practices, trends, and performance
- Create paid media measurement frameworks, benchmarks and KPIs
- Stay up to date with the latest industry innovations and ad technology and be the first to test relevant tools and ad formats
WHAT GOOD LOOKS LIKE:
- 4+ years of relevant experience in paid social (Facebook & Instagram a must, but additional platforms also preferred)
- Experience of Google Analytics preferred
- Comfortable working in a fast-paced, changing environments
- Strong analytical and quantitative skills that enable to use data to develop, validate and measure marketing campaigns
- Self-starter and proactive in channel growing and meeting targets / KPIs
- A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
- Solid understanding of the digital marketing landscape
OUR CLIENT OFFERS:
- Possibility to step up in your career from creative agency and to be fully allocated on-site working for only 1 international client
- Long-term cooperation
- Motivational remuneration and other benefits (25 days holiday, 3 days personal leave, meal vouchers)
#Socialmediaplanner #Socialmediabuyer #creativeagency #digitalmarketing #socialmediacampaigns
If you are interested in this opportunity, please send us your resume.
Zuzana Veliká
Senior Business Manager
Slovanský dům, Na Příkopě 22, 110 00 Prague 1, Czech Republic
Tel.: +420 225 985 106, email: zuzana.velika@reedglobal.com
www.linkedin.com/in/zuzanavelika/
